Hi, I'm Vik —
a product manager who builds.

Selected work

THE PRODUCT

Tide

Personal cash flow

A mobile-first money app built around one question: what's actually safe to spend? An AI coach on Claude and AWS Bedrock, payday-aware math, and docs where every data flow doubles as the spec.

React Native · Expo Claude · Bedrock AI Evals

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THE CASE STUDY

Product Cockpit

Internal build, anonymized

Hooks observe, policies judge, skills execute: an operating system for product decisions, so a team and its AI agents decide from cited evidence.

Cited evidence Anti-drift governance Figma · Linear MCP

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Experience

Lets people pay straight from their bank account, no card needed.

Staff PM, AI Product Builder2026 — PRESENT · NEW YORK

+$3.0B

Annual TPV sized for Trustly Black, a 0→1 loyalty program

+5.5%

Initiate-to-capture rate across the Pay by Bank funnel (2026)

200

Closed-beta users for the GoConsumer AI coaching app

• Built GoConsumer 0→1, an iOS AI financial-coaching app on Claude LLMs with eval-gated releases, and launched a closed beta; shipped frontend code to production with Claude Code.
• Built the business case and secured leadership approval for Trustly Black, a 0→1 loyalty program for high-value gaming users, also sized at +$32M net revenue.
• Ran A/B and A/B/C experiments across the Pay by Bank funnel; as Trustly Product's AI champion, designed and built Product Cockpit, an internal product OS integrated with GitHub, Jira, Confluence, Figma, and Linear via MCP.

Zillow

Helps people find, tour and buy homes.

Product Lead, Core Shopping2024 — 2026 · NEW YORK

+23%

Compare engagement on the search listing page

+12%

Tour-success rate with touring agreements on mobile

+2.2%

Twice-weekly retention from Collections

• DRI for multiplayer / collaborative experiences across Zillow Shopping — defined the vision, strategy, and roadmap for Zillow's first collaborative features (0→1), grounded in research on Real Estate IDX presented to senior leadership.
• Launched Collections across iOS, Android, and Web — invite, share, compare, and collaborate on saved homes; shipped Compare on the search listing page (A/B), which also lifted tour submits +2.8% and added ~$3.5M/yr incremental revenue.
• Launched touring agreements on mobile (A/B); delivered dynamic scrolling on Saved Homes for +2.42% submits and +$3M/yr revenue.

Online store for furniture, decor and home goods.

Product Lead, Middle & Lower Funnel2022 — 2024 · CHICAGO

+$63.9M

GMV a year from funnel experiments

−$2.8M

Customer-contact cost a year

+$24.9M

GMV a year from reviews and return policy on the PDP

• Global product lead managing 2 PMs across Browse, PDP, Cart, Checkout, and Receipt — owned the vision and roadmap.
• Launched customer reviews and return policy on the PDP (A/B) — +2.62% / +0.59% CVR.
• Shipped an order-status / explore-more home surface with upsell + cross-sell (+$30M GMV/yr) and address auto-complete & validation, each cutting contact costs by $2.7M/yr.

Grocery group behind Giant, Martin's and Stop & Shop.

Sr. Product Manager, Mobile Apps2020 — 2022 · CHICAGO

20 → 700+

Stores running Click & Collect, pilot to scale

+10%

Click & Collect 2.0 opt-in

3.2 → 2.5 min

Curbside wait time, down from 3.2

• Led end-to-end discovery and delivery of Click & Collect curbside pickup across Giant, Martin's, and Stop & Shop, from a store pilot to a wide rollout.
• Spearheaded Click & Collect 2.0 across research, design, engineering, ops, and marketing — lifting check-in +13% and cutting curbside wait times.
• Led the native mobile-app transformation across ADUSA brands; owned executive updates for four mobile squads.

Maker of home appliances: Whirlpool, KitchenAid, JennAir and Maytag.

Product Manager (Global Leadership Program)2015 — 2020 · MICHIGAN

2.0 → 4.2

JennAir app-store rating, up from 2.0

2.9 → 4.3

B2B portal CSAT, up from 2.9

−16%

Call-center touchpoints

• Led the end-to-end transformation of the JennAir connected app, improving its app-store ratings; managed an Associate PM on the KitchenAid app transformation.
• Owned cart & checkout for whirlpool.com and maytag.com (US & Canada).
• Led a B2B portal transformation that lifted customer satisfaction and cut call-center load.

Earlier · Bangalore, 2009–2013. Senior Associate at Burson-Marsteller (PR for Flipkart, a Walmart company) and Systems Engineer at Tata Consultancy Services (Bank of America).

Highlights & achievements

How I run product

Git by the numbers

A pace of about 5.0 contributions a day since January 1, with about 6 in 10 commits co-authored with AI.

Counted from git history across 5 repos, public and private, 2026-03-21 → 2026-10-29. File and tooling counts are a current snapshot. No private code or content. See the work →

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